Make Your Product a Marketplace Success
Our Clients
Product Marketing
The team responsible for developing and executing a specific product’s GTM strategy. Product marketers complement the sales and marketing organization, adding an array of special skills that elevate business performance.
Our Consulting Services
Messaging and Positioning
Deliver a compelling message that differentiates your product.
Content Development
Add high octane fuel to your campaigns, website and marketing collateral.
Sales Enablement
Arm your sales force and partners with tools tailored to their selling motion.
Go To Market Strategy
Optimize your sales and marketing model for your industry and resources.
Product Marketing Team Development
Hire, train, and coach a high performance product marketing team.
Competitive Intelligence
Uncover strengths, exploit weaknesses and out-position your competitors.
“Carl helped our business unit tremendously, he revamped our positioning and messaging, helping us to differentiate and gain market share in a hotly contested market. His contributions are truly amazing, he’s a pleasure to work with and his strategic consul is invaluable.”
Annie Benitez Pelaez
General Manager - Elastic SIP Trunking, Twilio
"Carl was instrumental in launching our B2B product line by creating strong messaging that resulted in quickly ramped sales pipeline, closed deals and engaged partners. His efficient and thorough methodology enabled us to focus our message on the problems that matter most to our customers. His professionalism, domain knowledge and attention to detail made the launch smooth and successful."
Doug Brackbill
Chief Revenue Officer, YouMail
“Carl has been our consulting CMO, improving our lead generation, raising awareness and communicating our solutions. He is an excellent critical thinker with fresh perspectives and energy, which have delivered great results for FittedCloud.”
Prakash Manden
Co-founder, FittedCloud
“Carl helped us launch our first product line by working closely with our architects and engineers to develop product messaging and marketing collateral. He combines canny customer insight, technical expertise and a sense of urgency that made our launch a huge success.”
Arun Jain
VP Marketing, Voltaire
