Competitive Intelligence
Competitive Intelligence
The competitive landscape in the B2B SaaS industry is constantly shifting. Marketing, sales and product development leaders need to maintain an accurate analysis to ensure their product investments are successful.
We can help you evaluate a new market opportunity by performing a comprehensive analysis of the competitors, including features, messaging, routes to market and business models.
When a new entrant appears in your existing market, we can analyze their strategy and advantages. If you’re struggling to keep track of existing competitors or need to sharpen your position, we can help you analyze segmentation, strengths and weaknesses.
Our deliverables can be used to build effective sales tools, inform critical decisions on your product roadmap, and sharpen your messaging.