Have you got a new product ready to launch but no marketing staff to make it happen?
Innovative new products are the lifeblood of any technology company. When your engineers are ready to release a new product, you want to maximize its impact on the market and your organization. Our Product Launch Service produces all the marketing collateral and sales tools you need to execute a high impact product announcement and set your new product on the path to commercial success.
We take a holistic approach by first analyzing the market landscape and competition to develop highly differentiated positioning and messaging for your new product. We produce an integrated set of marketing collateral to support launch activities, including datasheet, brochure, press release, web content and media briefing presentations.
To ensure your sales team is fully enabled, we produce training materials and a complete toolkit, including knowledge transfer presentations, customer presentations, battlecards and more.